Norpro riffs some high quality innovations into very standard things. Their Sauce Master whisk is indispensable for things like my Mayonnaise Morello, a nice daily mayo, and I've recently dumped my aged, sticky steel English Muffin rings for a set of these non-sticks that make making my CrazeeCrumpets™ a breeze.
They sell wholesale to a bunch of companies which strip off their name, but you can find them in their branded form on Amazon.com.
In a very crowded field where there are a ton of companies making kitchen gadget and gear, Norpro distinguishes itself by not only offering the me-too stuff, but the Choicestuff™ that ups your game, and not at Sonomaeqsue pricing that pinches your pocketbook, either. Their smarts in design, quality build and price earn my Gold Purveyor seal.