Product Description
THE BARTENDER’S BOOK
Gordon’s Premium Pink Spirit Drink is a 35 % ABV flavored gin crafted from triple-distilled Gordon’s London Dry, infused with natural raspberry and strawberry flavors and a tang of redcurrant for a gently sweet, rounded flavor profile . It pours a delicate blush pink and offers a fresh, fruity aroma balanced by classic juniper undertones . Drinkers appreciate its smooth, easy-drinking palate that blends berry sweetness and citrus-like tang with a super-smooth finish. Inspired by an original 1880s recipe, this vibrant spirit is ideal for summer serves. most notably as a Pink & Tonic or a spritz—and adds a playful touch to gatherings without being overly sweet.
TASTING NOTES
Taste is more than flavor. It is the full conversation between glass, nose, mouth, and memory. Here, we break each spirit into four parts:
AROMA
Raspberry, strawberry, redcurrant, light juniper, citrus, and soft sweet berry notes.
PALATE
Sweet red berries, raspberry, strawberry, redcurrant tang, gentle juniper, and a softer botanical profile than Gordon’s classic London Dry style.
FINISH
Fruity, lightly tart, gently sweet, and clean, with lingering red berry and mild juniper.
TEXTURE
Light to medium-bodied, smooth, sweet-fruited, and easygoing, with a softer mouthfeel than a dry, juniper-heavy gin.
Gordon’s Premium Pink is bright, berry-led, and commercial by design. It keeps a light gin backbone, but the main profile is raspberry, strawberry, redcurrant, citrus lift, and approachable sweetness.
STRAIGHT TALK
This is a mainstream flavored gin-based spirit drink, not a craft botanical gin or collector bottle. Its strength is accessibility: recognizable brand, clear berry profile, moderate sweetness, and broad casual appeal. Its limitation is complexity. Drinkers looking for a dry, austere, juniper-forward gin may find it too fruit-led and too soft. It belongs in the flavored-gin lane, not the classic London Dry lane.
Availability Note:
No rarity note needed. This is a mass-market Gordon’s flavored expression, though ABV and labeling vary by market. U.K. listings commonly show 35% ABV / 70 cl, while some U.S. listings identify Gordon’s Premium Pink Distilled Gin at 30% ABV / 750 ml.
THE MIX
The flavor logic here is red berry, tart currant, gentle citrus, soft botanicals, and light sweetness. It works best conceptually with bright, fresh, fruit-forward, floral, and lightly herbal flavors.
Citrus:
Lemon, lime, grapefruit, orange zest, blood orange
Fruit:
Strawberry, raspberry, redcurrant, blackberry, cherry, peach, rhubarb
Spice / Herbs:
Mint, basil, coriander seed, pink peppercorn, lemongrass, hibiscus
Sweet / Dessert Notes:
Vanilla, white chocolate, meringue, shortbread, honey, berry compote
Savory / Food Pairings:
Goat cheese, berry salad, grilled chicken, mild curry flavors, citrus-dressed greens, soft cheeses
Jazz Chef angle:
This is Gordon’s in a pink linen jacket: berries first, juniper second, and just enough tart redcurrant to keep the sweetness from getting lazy.
A DISTILLER’S TALE
Gordon’s dates back to the eighteenth century and became one of the most recognizable names in gin. Premium Pink belongs to the brand’s modern flavored-gin expansion, inspired by older berry-gin traditions but shaped for the contemporary flavored-spirits market. Rather than trying to compete with dry, botanical-heavy gins, it broadens Gordon’s identity into a sweeter, fruit-led, berry-forward expression. The Gin Guild notes that Gordon’s Premium Pink was inspired by an original Gordon’s recipe from the 1880s and balances raspberry, strawberry, and redcurrant with the brand’s gin character.
MY TAKE
Public perception is generally positive in the casual flavored-gin category. Tesco’s current listing shows a 4.7-starcustomer rating from 64 reviews, which suggests strong mainstream approval, though that rating reflects consumer enjoyment more than craft-gin complexity.
The Jazz Chef take: this is not a serious botanicals-library gin. It is bright, berry-forward, easy to understand, and built for people who want pink fruit, gentle juniper, and a softer edge.
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