Product Description
PURPOSE
WHAT IS IT?
Chili powder is the dried, pulverized fruit of one or more varieties of chili blended with cooking spices. It is used as a spice to add pungency and piquancy to dishes. Chili powder is often confused with cayenne pepper but most certainly not a substitute. Cayenne pepper is pure ground dried chiles and the case of this HOT chili powder, the heat has been kicked up a few notches.
EXPERIENCE
Imagine classic chile powder taken to whole other level. Cumin, chiles, and other spices are hand blended into a brick red powder, ready for use in any savory dish.
CULINARY GEOGRAPHY
Chili powder blends are especially popular in Latin American cuisine, where they are the primary flavor ingredient in meat and bean chili stews.
TRADITIONAL USES
- Key ingredient to meat rubs
- Add to guacamole
- Use it as a base for bean chili
- Add to salt for spicy cocktail rims
IMPROVISATIONAL ‘RIFFS’
- Add to chocolate ganache for a heat-back finish
- Whisk into mayo → spicy spread for sandwiches or fries
- Toss with roasted nuts + salt + sugar → sweet heat snack
THE BACKSTORY
Before World War II, hundreds of small, family-run chili parlors (also known as “chili joints”) could be found throughout Texas and other states, particularly those in which émigré Texans had made new homes. Each establishment usually had a claim to some kind of secret recipe, the only major similarity between every one of them was the use of hot chili powder.
AKA
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